The Zulu Project | Giving Entrepreneurs More Time Freedom

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Content Is Not King

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It’s All Lies! – Content Is NOT King

OK… well, content might be a prince but it is certainly not a king if no-one sees your masterpiece

This big question is why?

If content is how you get traffic and If no-one sees your work to start with then how does content become King and generate all this traffic for you?

(…is that some kind of paradox?)

Does this sound familiar to you?

TyreKickingClients

How to filter out the time sucking, tyre kickers and replace them with actual paying clients

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The A.R.R. – System will free up your time dramatically & encourage only the best clients

One of the many things that I have been doing for several years is some form of filtering process for the potential people I work with and in the last 15 years of “doing it online” it has made things considerably easier to deal with.

The support or pre sales back and forth is a right royal pain in the ass as is the finding people who can afford what I have who are ready to work with me now.

Would it not be better to have some way to automate all the usual preamble with great content that educates people on what you do and how you can help them most.

Then, and only then, you speak to your potential client to cross the t’s and dot the i’s. It is a formality at that point to see if you like each other and can work with each other.

If you do not have the time to read this article and just want 1-1 guidance to get you going as fast as possible to grow your business or to take care of it for you, then you can schedule a 1-1 appointment by clicking here.

Think about this for a moment…

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Tom Cruise, Facebook & Lead Ads

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When I first started out online just on 15 years ago as I type this I would compare the experience similar to a scene from the movie Cocktail with Tom Cruise.

There is a scene is basically when Brian (aka Tom Cruise) is a looking to pay his way through college after leaving the army and gets a job tending a bar.

tom-cruise-cocktailHe is thrown in at the deep end on a busy Friday night and as it is all new to him he is asked for a drink called a Martini (popular with the it crowd in the 80’s) not knowing any different and being in a cocktail bar he simply asks

“Whats in that?”

Naturally this was received with a round of laughter (pun intended) and Brian is left with a slightly confused look.

Anyway, you don’t know what you don’t know and Facebook has rolled out something that should be described as glorious and there will no doubt be a shit tonne of gooroo’s that try to unload some magical course on “what’s in that”.

Do not be fooled. It 2 minutes simple

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[Interesting Observations] – Put a prophylactic on your prospecting

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I’ve been getting people to apply to work with me on and off for the last 10 years and exclusively for the last 6 years there has been a screening process either verbal or online form. (both the same things are being asked)

The application process in any form has very much revolutionised my own business, simply because of the self selection that is involved in the act of application.

This means that you get to decide who is worth working with from the cream of the crop who have a vested interest in what you do and how you can help. The people who are not ready will never fill out the application.

However, some will and this addition to the process has helped me refine things even further.

I recently added a “pick one” question to my new client application

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Moving a prospect from cold to sold using LinkedIn

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How to move potential prospect from cold to sold

…all the while ensuring that your prospect will be looking forward to talking with you and working with you.

 

After more than 20yrs in business for myself, 8 of those years (as I type this) developing more than 2,454 extremely targeted connections and in excess of $50bn in successfully negotiated deals, I’ve seen a number of amazing things just through the power of connecting with people and talking to them on LinkedIn

Unlike many of the self proclaimed gooroo’s out there, I firmly believe that you do not need a big list of people or connections. You simply need a targeted list of people.

“The industry” standard for an email contact suggests you should be making $1 for every email contact you are in communication with.

Currently I have 2 active verticals that I work in. The first has an average income value of $20 and the second has an average value of $25. This is on an annual basis. As I continue to refine this process I expect this value to nudge towards the £30 level.

(Depending on your view there are convincing viewpoints to favour $000 & $0000 averages)

Anyway…

What if you do not have an email list?

 

This is why LinkedIn is an awesome place to be.

What is a connection worth to you? How much junk is in your network?

In a previous article [LINK] we looked at ways to reach out and connect with targeted individuals to encourage a conversation with you, ideally on a call.

The aim of this article is all about following up and being top of mind.

As a byproduct of the system you get added benefits which encourage and develop a relationship where you are seen as a leader. It’s about brand building.

It’s about getting potential clients to qualify themselves and call you.

If you do not have the time to read this article and just want 1-1 guidance to get you going as fast as possible to grow your business or to take care of it for you, then you can schedule a 1-1 appointment by clicking here.

 

As an expert in your field, you are a cut above the rest. The average consultant is smarter, richer and more adventurous than the average person – whether people like it or not.

You understand things about the world that most people don’t. Why else would the top 5% turn to you to make sure that they, as the leaders, stay at the top and remain at the top? It also means that you are about to understand the words on this page better than anyone else, because that’s what you do.

#1 The biggest opportunity to connect directly with your perfect client is on LinkedIn

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How to get exceptionally well connected and grow your business on LinkedIn in 20-minutes per day

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After more than 20yrs in business for myself, 8 of those years (as I type this) developing more than 2,454 extremely targeted connections and in excess of $50bn in successfully negotiated deals, I’ve seen a number of amazing things just through the power of connecting with people and talking to them on LinkedIn

Contrary to popular belief you do not need a huge network, you just need to network with the right people. I do not connect with people who are adding no benefit to your network.

One business I helped (that shall remain nameless) went from struggling to a cash rich $20,000 per month business in a few short months simply by talking to the right people at the right time. They are now on track to pushing towards the $100,000 p/m.

The aim of this article is to give you complete control over how many clients you can reach and most importantly how you can get to talk to them about how you can help them as quickly as possible, without coming off like a jerk. 

This guide will work equally well with the little guy or gal who might be new to LinkedIn as well as the more experienced consultants coaches & entrepreneurs to help you talk to the right person that can push the needle in your business.

If you do not have the time to read this article and just want 1-1 guidance to get you going as fast as possible to grow your business or to take care of it for you, then you can schedule a 1-1 appointment by clicking here.

 

As a consultant, coach or mentor in your field, you are a cut above the rest. The average consultant is smarter, richer and more adventurous than the average person – whether people like it or not.

You understand things about the world that most people don’t. Why else would the top 5% turn to you to make sure that they, as the leaders, stay at the top and remain at the top? It also means that you are about to understand the words on this page better than anyone else, because thats what you do.

#1 The biggest opportunity to connect directly with your perfect client is on LinkedIn

PeopleFiltered

[Case Study] – Do You Want Filtered or Unfiltered?

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Todays case study is a reflection of a problem I see in nearly every business I come across and inevitably this is most often one of the first areas that I help to fix before working on other parts of the business.

I have also experienced this very same problem early on in my first business which is how I discovered that it was a problem. Thankfully I saw that it was there quickly and took steps to fix it as we will explore in this case study.

6 figures consulting

5 steps to add 6 figures to your consulting business

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While the title of this is a little pompous it is completely relevant to help you break through the glass ceiling that you currently experience in your coaching business and if you are reading this (thank you, you’re awesome) there is a good chance that you are experiencing the 60hr or 70hr work week just to tick things over in your business.

Selling hours for money is not the way to grow your business and the only way to describe this if you are doing this is that you are the proud owner of a job.

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4 steps to ensure you only accept your best clients

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When I first started my business more than 15 years ago, the internet was new and shiny and suddenly the world was at my finger tips.

No longer was I restricted to my local area or restricted as a new business by geographic restrictions.

The world was suddenly accessible!

As such I wanted to reach as many people as I could…

Who wouldn’t want what I’m selling, right?

I wanted to make what I had available to everyone that wanted it. In my case the industry I was in was rife with scamming and overpriced whizzbangs and making the little guy have the same tools and information was near and dear to my heart.

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6 reasons why you should start screening clients

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You should really think about interviewing your potential new clients before you take them on. This simple act alone is responsible for me being able to decide who I work with.

While it isn’t one of the 6 reasons, I make it a top priority that the person I will be working with is someone that I like.

This is not completely essential for any business to function but if you are going to be spending a chunk of your time with someone you want that to be an enjoyable experience.

Having a screening call with a potential client is a definite must.

This allows you to take some control back in the relationship as you get to dictate who you work with and what you can do.